With the deep analysis of the above options, it is suggested that the company needs to pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not only introduce brand-new and innovative items in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share prices too, as investors want to invest more in business with significant R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be executed effectively by developing particular short-term along with long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Airbus Vs Boeing A ought to carry out various activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which generate most of its income.
• Examine the current target audience along with the market segment which is not include in the business's circle.
• Evaluate the present financial data to measure the quantity that must be invested in the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they want long term advantages (capital gain), or the want early profits (dividend). It would let the company to know that how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has prospective experience to handle. Obtain most beneficial companies with a strong commitment to health, to develop the customer's understandings in the best instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Airbus Vs Boeing A worths and vision and to avoid prospective threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste factor, as the base for the Airbus Vs Boeing A as a company producing healthy items has actually been constructed under midterm strategy and now the business could move towards taste aspect too to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new items.
