The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Aegon Vs Axa has an experience of about 140 years, making it possible for business to better perform, in different situations.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Drink Industry.
• Aegon Vs Axa has more than 2000 brands, which increase the circle of its target consumers. These brands consist of child foods, pet food, confectionary items, drinks etc. Famous brand names of Aegon Vs Axa consist of; Maggi, Kit-Kat, Nescafe, and so on
• Aegon Vs Axa has large quantity of spending on R&D as compare to its competitors, making the business to launch more ingenious and healthy products. This development offers the business a high competitive position in long term.
• After embracing its NHW Method, the company has actually done big quantity of mergers and acquisitions which increase the sales growth and enhance market position of Aegon Vs Axa.
• Aegon Vs Axa is a popular brand with high consumer's commitment and brand recall. This brand name commitment of consumers increases the possibilities of simple market adoption of different new brands of Aegon Vs Axa.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza organisation can offer a negative signal to Aegon Vs Axa customers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Method are quite different. It will take long to alter the understanding of individuals ab out Aegon Vs Axa as a company selling healthy and healthy items.
Opportunities
• Introducing more health associated items makes it possible for the company to capture the marketplace in which consumers are quite mindful about health.
• Developing countries like India and China has biggest markets on the planet. For this reason expanding the marketplace towards establishing nations can boost the Aegon Vs Axa organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the variety of Aegon Vs Axa consumers. For example, teachers can suggest their trainees to buy Aegon Vs Axa products.
Threats
• Economic instability in nations, which are the potential markets for Aegon Vs Axa, can produce several concerns for Aegon Vs Axa.
• Shifting of items from typical to healthier, causes extra expenses and can cause decline business's revenue margins.
• As Aegon Vs Axa has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to deal with particular issues.
Exhibit F: SWOT Analysis
