With the deep analysis of the above alternatives, it is recommended that the company should pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not only present new and innovative products in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share rates too, as financiers want to invest more in companies with substantial R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Technique can be implemented effectively by establishing particular short-term in addition to long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Advanced Technologies Inc need to perform numerous activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which generate most of its revenue.
• Evaluate the present target market along with the marketplace sector which is not include in the company's circle.
• Evaluate the existing financial data to measure the quantity that must be invested in the R&D and acquisitions.
• Examine the prospective financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to understand that just how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has potential experience to handle. Obtain most beneficial organizations with a strong commitment to health, to build the customer's understandings in the best instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Advanced Technologies Inc worths and vision and to prevent potential danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste factor, as the base for the Advanced Technologies Inc as a company producing healthy products has been developed under midterm strategy and now the company might move towards taste aspect also to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build new items.
