With the deep analysis of the above options, it is recommended that the business must choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not just present new and ingenious items in the market it would also lower the high expenditures on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share prices too, as financiers are willing to invest more in business with considerable R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Method can be executed successfully by establishing particular short-term in addition to long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Administrative Data Project B must carry out various activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which create most of its revenue.
• Examine the present target market in addition to the marketplace segment which is not consist of in the company's circle.
• Analyze the current financial information to determine the quantity that must be spent on the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to understand that just how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has prospective experience to deal with. Get most favorable organizations with a strong commitment to health, to build the customer's understandings in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Administrative Data Project B values and vision and to avoid prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste aspect, as the base for the Administrative Data Project B as a business producing healthy products has been built under midterm strategy and now the business might move towards taste aspect also to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new products.
