With the deep analysis of the above alternatives, it is recommended that the company ought to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not just present brand-new and innovative items in the market it would also minimize the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share rates as well, as financiers want to invest more in business with considerable R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be implemented effectively by establishing specific short-term as well as long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Acer In Canada need to perform numerous activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which produce most of its revenue.
• Evaluate the current target market along with the market segment which is not consist of in the business's circle.
• Evaluate the existing financial data to determine the quantity that should be invested in the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early revenues (dividend). It would let the business to understand that how much quantity should be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has prospective experience to handle. Get most favorable organizations with a strong dedication to health, to build the client's understandings in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Acer In Canada values and vision and to avoid possible danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste factor, as the base for the Acer In Canada as a business producing healthy items has been built under midterm plan and now the business might move towards taste element also to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new products.
