The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Accretive Health has an experience of about 140 years, enabling business to better carry out, in various scenarios.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Beverage Industry.
• Accretive Health has more than 2000 brand names, which increase the circle of its target customers. Famous brand names of Accretive Health include; Maggi, Kit-Kat, Nescafe, etc.
• Accretive Health has large big of spending on R&D as compare to its competitors, making the company business launch introduce innovative ingenious nutritious productsItems
• After adopting its NHW Method, the business has done large quantity of mergers and acquisitions which increase the sales growth and improve market position of Accretive Health.
• Accretive Health is a widely known brand with high customer's commitment and brand recall. This brand commitment of customers increases the possibilities of easy market adoption of numerous brand-new brand names of Accretive Health.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza business can provide a negative signal to Accretive Health customers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the company's investment in NHW Technique are quite different. It will take long to change the perception of individuals ab out Accretive Health as a business offering healthy and healthy items.
Opportunities
• Presenting more health related items allows the business to capture the marketplace in which consumers are quite conscious about health.
• Developing countries like India and China has largest markets in the world. Thus expanding the market towards establishing countries can boost the Accretive Health business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of Accretive Health consumers. For instance, teachers can suggest their trainees to buy Accretive Health items.
Threats
• Financial instability in nations, which are the prospective markets for Accretive Health, can produce several issues for Accretive Health.
• Shifting of products from normal to much healthier, results in extra costs and can lead to decline business's revenue margins.
• As Accretive Health has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with particular problems.
Exhibit F: SWOT Analysis
