With the deep analysis of the above options, it is advised that the business needs to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not just introduce new and ingenious products in the market it would also decrease the high expenses on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share prices too, as investors are willing to invest more in business with substantial R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Strategy can be executed successfully by developing specific short-term in addition to long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Abu Dhabi National Hotels What Went Wrong need to carry out numerous activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which generate most of its earnings.
• Analyze the existing target market in addition to the market sector which is not consist of in the company's circle.
• Evaluate the existing financial data to determine the amount that should be spent on the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early profits (dividend). It would let the business to know that how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has possible experience to handle. Get most beneficial companies with a strong commitment to health, to develop the client's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Abu Dhabi National Hotels What Went Wrong worths and vision and to prevent possible threat of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health along with taste aspect, as the base for the Abu Dhabi National Hotels What Went Wrong as a business producing healthy products has actually been constructed under midterm strategy and now the company could move towards taste factor also to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new items.
