The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• 7 Eleven In Thailand has an experience of about 140 years, making it possible for business to better carry out, in various scenarios.
• Nestlé's has presence in about 86 nations, making it an international leader in Food and Beverage Industry.
• 7 Eleven In Thailand has more than 2000 brand names, which increase the circle of its target customers. Famous brands of 7 Eleven In Thailand include; Maggi, Kit-Kat, Nescafe, and so on
• 7 Eleven In Thailand has large big quantity spending costs R&D as compare to its competitorsRivals making the company business launch release innovative ingenious nutritious healthyItems
• After embracing its NHW Method, the company has done large amount of mergers and acquisitions which increase the sales growth and improve market position of 7 Eleven In Thailand.
• 7 Eleven In Thailand is a well-known brand name with high customer's loyalty and brand name recall. This brand loyalty of consumers increases the chances of easy market adoption of different brand-new brand names of 7 Eleven In Thailand.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza company can provide an unfavorable signal to 7 Eleven In Thailand consumers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Technique are quite various. It will take long to change the perception of people ab out 7 Eleven In Thailand as a business offering healthy and healthy products.
Opportunities
• Introducing more health associated products makes it possible for the company to record the marketplace in which consumers are rather mindful about health.
• Developing nations like India and China has largest markets on the planet. Broadening the market towards developing nations can boost the 7 Eleven In Thailand business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of 7 Eleven In Thailand consumers. For example, teachers can suggest their students to acquire 7 Eleven In Thailand items.
Threats
• Financial instability in nations, which are the prospective markets for 7 Eleven In Thailand, can develop a number of issues for 7 Eleven In Thailand.
• Shifting of products from typical to much healthier, results in additional costs and can result in decrease business's earnings margins.
• As 7 Eleven In Thailand has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to face specific problems.
Exhibit F: SWOT Analysis
