With the deep analysis of the above alternatives, it is recommended that the business must select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not only introduce new and ingenious items in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share rates also, as investors are willing to invest more in business with significant R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Technique can be implemented efficiently by establishing certain short-term along with long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan 7 Eleven In Thailand ought to perform numerous activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which create the majority of its profits.
• Examine the present target market along with the market segment which is not consist of in the business's circle.
• Evaluate the current financial information to determine the quantity that should be spent on the R&D and acquisitions.
• Evaluate the possible investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the company to know that just how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has potential experience to handle. Get most beneficial organizations with a strong commitment to health, to develop the customer's perceptions in the best instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about 7 Eleven In Thailand worths and vision and to prevent prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health in addition to taste element, as the base for the 7 Eleven In Thailand as a company producing healthy products has been developed under midterm strategy and now the business could move towards taste aspect also to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new items.
