The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• 3m Chile Health Care Products B has an experience of about 140 years, enabling business to better perform, in numerous circumstances.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Beverage Market.
• 3m Chile Health Care Products B has more than 2000 brand names, which increase the circle of its target customers. These brands include infant foods, animal food, confectionary products, drinks and so on. Famous brand names of 3m Chile Health Care Products B consist of; Maggi, Kit-Kat, Nescafe, etc.
• 3m Chile Health Care Products B has large amount of costs on R&D as compare to its rivals, making the business to launch more ingenious and nutritious items. This innovation offers the company a high competitive position in long term.
• After embracing its NHW Strategy, the business has done large quantity of mergers and acquisitions which increase the sales growth and improve market position of 3m Chile Health Care Products B.
• 3m Chile Health Care Products B is a popular brand with high consumer's commitment and brand name recall. This brand name commitment of customers increases the opportunities of easy market adoption of various brand-new brand names of 3m Chile Health Care Products B.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza company can provide a negative signal to 3m Chile Health Care Products B customers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the company's financial investment in NHW Technique are quite various. It will take long to change the perception of individuals ab out 3m Chile Health Care Products B as a business offering healthy and nutritious products.
Opportunities
• Introducing more health associated products allows the business to record the marketplace in which consumers are quite conscious about health.
• Developing countries like India and China has largest markets in the world. Broadening the market towards developing countries can increase the 3m Chile Health Care Products B service by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the number of 3m Chile Health Care Products B consumers. For instance, teachers can suggest their students to buy 3m Chile Health Care Products B products.
Threats
• Financial instability in nations, which are the potential markets for 3m Chile Health Care Products B, can produce several concerns for 3m Chile Health Care Products B.
• Shifting of items from regular to much healthier, results in additional costs and can cause decline company's profit margins.
• As 3m Chile Health Care Products B has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to deal with certain issues.
Exhibit F: SWOT Analysis
