With the deep analysis of the above alternatives, it is recommended that the business needs to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not only present new and innovative items in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share costs as well, as investors are willing to invest more in companies with substantial R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be implemented efficiently by developing certain short term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan 1 Greater Than 2 Less Is More Under Volatile Exchange Rates In Global Supply Chains ought to perform different activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which produce most of its profits.
• Evaluate the current target market in addition to the market sector which is not include in the company's circle.
• Examine the current financial information to measure the amount that needs to be invested in the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early profits (dividend). It would let the business to know that how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has possible experience to handle. Obtain most favorable organizations with a strong commitment to health, to develop the customer's understandings in the right direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about 1 Greater Than 2 Less Is More Under Volatile Exchange Rates In Global Supply Chains values and vision and to prevent potential risk of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health in addition to taste element, as the base for the 1 Greater Than 2 Less Is More Under Volatile Exchange Rates In Global Supply Chains as a company producing healthy products has actually been constructed under midterm plan and now the company might move towards taste factor too to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new items.
