The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Workbrain Corporation has an experience of about 140 years, allowing business to better carry out, in numerous situations.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Drink Market.
• Workbrain Corporation has more than 2000 brands, which increase the circle of its target customers. These brand names consist of baby foods, animal food, confectionary products, beverages etc. Famous brands of Workbrain Corporation consist of; Maggi, Kit-Kat, Nescafe, and so on
• Workbrain Corporation has large quantity of spending on R&D as compare to its competitors, making the company to release more ingenious and nutritious products. This innovation supplies the company a high competitive position in long run.
• After embracing its NHW Technique, the business has done large amount of mergers and acquisitions which increase the sales growth and enhance market position of Workbrain Corporation.
• Workbrain Corporation is a popular brand with high customer's loyalty and brand name recall. This brand name loyalty of consumers increases the possibilities of easy market adoption of various new brand names of Workbrain Corporation.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza organisation can give a negative signal to Workbrain Corporation customers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Strategy are rather different. It will take long to change the understanding of individuals ab out Workbrain Corporation as a company selling healthy and nutritious items.
Opportunities
• Presenting more health related items makes it possible for the company to capture the marketplace in which customers are quite mindful about health.
• Developing nations like India and China has largest markets worldwide. Thus broadening the market towards establishing nations can improve the Workbrain Corporation company by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the variety of Workbrain Corporation customers. Teachers can recommend their students to acquire Workbrain Corporation items.
Threats
• Economic instability in countries, which are the possible markets for Workbrain Corporation, can create several problems for Workbrain Corporation.
• Shifting of products from normal to much healthier, leads to extra costs and can lead to decrease company's revenue margins.
• As Workbrain Corporation has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with certain issues.
Exhibit F: SWOT Analysis
