Workbrain Corporation Case Executive Summary

This report examines the business operations of Workbrain Corporation Company. It is currently one of the most significant food-chains around the globe. Its company operations and items depict its vision of contributing its part to the development of a healthy world. It supplies a range of products to its consumers consisting of family pet food, drinks, confectionary items, treats, dairy items, and food for babies. Utilizing various strategies, it satisfies the requirements of its different market sections. The food industry is likewise anticipated to broaden in the coming years as the population of the world is anticipated to increase by one-third. This produces many opportunities for Workbrain Corporation to further expand its company. Other than this, using technology is also increasing in food processing market which even more produce opportunities for Workbrain Corporation. Drinks contribute the highest to the total revenue of the company, following which, are the dairy products. Workbrain Corporation has a competitive benefit over its customer in the department of research and advancement, as it is spending one of the most in this department in the food industry. Its product packaging likewise provides it an edge over its customers. Its marketing objectives consist of becoming the largest maker of dairy products, advancement in the emerging markets, advance the use of technology and growth in the organic food market. The company plans to broaden awareness amongst its consumers and increase its customer base from thirty-one percent to fifty percent. The danger of brand-new entrants and replacements is high, Workbrain Corporation manages to remain amongst the leading and largest food chains of the world due to the fact that of its tactical planning and efficient usage of its Research and Development department.