With the deep analysis of the above options, it is advised that the company should choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not only present brand-new and ingenious items in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the earnings margins. It would allow the business to increase its share costs too, as investors want to invest more in business with considerable R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Technique can be carried out effectively by developing specific short term in addition to long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Wheeling And Dealing The Zirconia Gt ought to carry out various activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which generate the majority of its profits.
• Analyze the current target market in addition to the marketplace section which is not include in the business's circle.
• Analyze the current financial information to measure the quantity that must be invested in the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to know that how much quantity must be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has possible experience to deal with. Acquire most beneficial companies with a strong dedication to health, to construct the consumer's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Wheeling And Dealing The Zirconia Gt values and vision and to avoid prospective risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health in addition to taste aspect, as the base for the Wheeling And Dealing The Zirconia Gt as a business producing healthy products has actually been developed under midterm plan and now the company could move towards taste element too to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new products.
