The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• What Strategy Can Do For Technology has an experience of about 140 years, enabling company to much better carry out, in different circumstances.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Drink Industry.
• What Strategy Can Do For Technology has more than 2000 brands, which increase the circle of its target customers. These brands consist of infant foods, animal food, confectionary items, beverages and so on. Famous brands of What Strategy Can Do For Technology include; Maggi, Kit-Kat, Nescafe, and so on
• What Strategy Can Do For Technology has big amount of costs on R&D as compare to its rivals, making the company to launch more ingenious and healthy products. This innovation supplies the company a high competitive position in long term.
• After adopting its NHW Technique, the company has actually done big quantity of mergers and acquisitions which increase the sales growth and enhance market position of What Strategy Can Do For Technology.
• What Strategy Can Do For Technology is a popular brand name with high consumer's loyalty and brand recall. This brand name commitment of customers increases the possibilities of simple market adoption of numerous new brand names of What Strategy Can Do For Technology.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza business can give a negative signal to What Strategy Can Do For Technology clients about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the business's investment in NHW Technique are quite different. It will take long to alter the perception of individuals ab out What Strategy Can Do For Technology as a company selling healthy and nutritious products.
Opportunities
• Introducing more health associated products makes it possible for the company to catch the market in which consumers are quite conscious about health.
• Developing nations like India and China has biggest markets on the planet. Thus expanding the market towards developing nations can improve the What Strategy Can Do For Technology business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of What Strategy Can Do For Technology customers. For instance, teachers can recommend their trainees to purchase What Strategy Can Do For Technology items.
Threats
• Economic instability in countries, which are the prospective markets for What Strategy Can Do For Technology, can develop several problems for What Strategy Can Do For Technology.
• Shifting of products from regular to healthier, causes additional costs and can lead to decrease company's profit margins.
• As What Strategy Can Do For Technology has a complex supply chain, for that reason failure of any of the level of supply chain can lead the business to face particular issues.
Exhibit F: SWOT Analysis
