With the deep analysis of the above options, it is suggested that the company must pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce new and innovative products in the market it would also minimize the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share rates as well, as investors are willing to invest more in companies with substantial R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Strategy can be implemented successfully by developing certain short term as well as long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan What Strategy Can Do For Technology ought to perform numerous activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which generate most of its income.
• Evaluate the present target audience as well as the market section which is not consist of in the company's circle.
• Examine the current financial data to determine the quantity that should be invested in the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they want long term benefits (capital gain), or the want early revenues (dividend). It would let the company to understand that how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has prospective experience to handle. Obtain most favorable organizations with a strong commitment to health, to develop the customer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about What Strategy Can Do For Technology worths and vision and to prevent prospective threat of sunk cost.
Long Term Plan (1-10 years)
• Acquire companies with health as well as taste aspect, as the base for the What Strategy Can Do For Technology as a company producing healthy items has actually been built under midterm plan and now the business might move towards taste aspect as well to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new items.
