The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Volkswagen Group has an experience of about 140 years, allowing business to better perform, in various circumstances.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Beverage Industry.
• Volkswagen Group has more than 2000 brand names, which increase the circle of its target customers. These brands consist of child foods, animal food, confectionary products, drinks and so on. Famous brand names of Volkswagen Group consist of; Maggi, Kit-Kat, Nescafe, etc.
• Volkswagen Group has large quantity of spending on R&D as compare to its competitors, making the business to launch more innovative and healthy products. This development supplies the business a high competitive position in long run.
• After embracing its NHW Strategy, the business has actually done big amount of mergers and acquisitions which increase the sales development and improve market position of Volkswagen Group.
• Volkswagen Group is a popular brand with high customer's commitment and brand recall. This brand name commitment of consumers increases the chances of simple market adoption of numerous brand-new brand names of Volkswagen Group.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza organisation can give an unfavorable signal to Volkswagen Group customers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the business's investment in NHW Technique are rather various. It will take long to alter the perception of individuals ab out Volkswagen Group as a business offering healthy and healthy products.
Opportunities
• Introducing more health related products allows the business to catch the marketplace in which consumers are quite conscious about health.
• Developing nations like India and China has largest markets in the world. Broadening the market towards establishing nations can increase the Volkswagen Group company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the variety of Volkswagen Group consumers. For instance, instructors can suggest their students to buy Volkswagen Group products.
Threats
• Economic instability in countries, which are the potential markets for Volkswagen Group, can produce a number of problems for Volkswagen Group.
• Shifting of items from regular to much healthier, leads to additional expenses and can result in decline business's profit margins.
• As Volkswagen Group has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face particular problems.
Exhibit F: SWOT Analysis
