The analysis utilized to measure the position of company in the market is done by using PESTLE analysis, offered in Exhibit A. Volkswagen Group works under the guidelines and regulations directed by government and food authority. The company is more focused on its items and services to make sure about the product quality and safety.
Political.
The political effect on the company is greatly affected by the federal government laws and policies. In efforts to manufacture good food, Volkswagen Group is changing the requirements of food and drink manufacturing.
Economic.
Initiation of business where the capital earnings of each private matters for the increased net sale as this differs country-to-country. The economy of the Volkswagen Group Company in U.S. is growing year by year with variable products launch especially focusing on the nutritional food for babies.
Social.
The social environment keeps on altering with respect to time like the mindset of the consumer as well as their lifestyles. Any product and services of any company can not be successful until the business is not concerned about the living system of the customer. Volkswagen Group is taking measures to meet its objectives as the world is in search of healthy and yummy food.
Technological.
In the advancement of company, strategic measures are rather necessary. Volkswagen Group is among the leading famous international firm and by time it invests in different departments to take its items to brand-new level. Volkswagen Group is investing more on its R&D to make its products healthier and healthy supplying customers with health advantages.
Legal.
There is no such effect of legal elements of Volkswagen Group as it is more concerned over its laws and guidelines.
Environmental.
Volkswagen Group, in regards to ecological effect is dedicated to work in eco-friendly environment with preservation of the natural deposits and energy. As due to the production of bigger variety of products there may be a hazard if the resources utilized are recyclable or not.
Exhibit A: PESTEL Analysis
