With the deep analysis of the above alternatives, it is advised that the company should select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not only present new and innovative products in the market it would also lower the high expenses on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share prices also, as financiers are willing to invest more in business with significant R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Method can be implemented successfully by establishing certain short-term in addition to long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Verbeek Packaging Worldwide A The Totpet France Account must carry out different activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which generate the majority of its income.
• Analyze the current target market in addition to the market segment which is not consist of in the company's circle.
• Evaluate the current financial information to determine the quantity that must be spent on the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the company to know that just how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has possible experience to deal with. Obtain most favorable organizations with a strong commitment to health, to construct the client's perceptions in the right direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Verbeek Packaging Worldwide A The Totpet France Account worths and vision and to prevent potential risk of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health as well as taste element, as the base for the Verbeek Packaging Worldwide A The Totpet France Account as a company producing healthy products has been constructed under midterm plan and now the company could move towards taste factor also to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build brand-new products.
