With the deep analysis of the above alternatives, it is suggested that the company should choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not just present new and innovative products in the market it would also lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share costs also, as investors want to invest more in business with considerable R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Method can be implemented effectively by establishing certain short term along with long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy The Sushi Restaurant Industy Industry Note ought to carry out different activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which create the majority of its income.
• Evaluate the present target audience as well as the marketplace segment which is not consist of in the business's circle.
• Examine the existing financial data to measure the amount that should be spent on the R&D and acquisitions.
• Evaluate the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early revenues (dividend). It would let the company to understand that how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has potential experience to handle. Get most favorable companies with a strong commitment to health, to build the customer's understandings in the best direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about The Sushi Restaurant Industy Industry Note values and vision and to avoid possible danger of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health as well as taste factor, as the base for the The Sushi Restaurant Industy Industry Note as a business producing healthy items has actually been developed under midterm strategy and now the business could move towards taste element also to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new products.
