The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• The Production Department Area At Privalia has an experience of about 140 years, making it possible for business to better perform, in different situations.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Beverage Market.
• The Production Department Area At Privalia has more than 2000 brands, which increase the circle of its target consumers. These brand names include child foods, family pet food, confectionary products, beverages and so on. Famous brands of The Production Department Area At Privalia consist of; Maggi, Kit-Kat, Nescafe, and so on
• The Production Department Area At Privalia has large quantity of spending on R&D as compare to its competitors, making the company to release more ingenious and nutritious items. This innovation supplies the business a high competitive position in long term.
• After adopting its NHW Strategy, the business has done large amount of mergers and acquisitions which increase the sales growth and enhance market position of The Production Department Area At Privalia.
• The Production Department Area At Privalia is a widely known brand name with high customer's loyalty and brand name recall. This brand commitment of consumers increases the possibilities of easy market adoption of various new brands of The Production Department Area At Privalia.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza company can provide a negative signal to The Production Department Area At Privalia clients about their compromise over their core competency of healthier foods.
• The development I sales as compare to the company's financial investment in NHW Strategy are quite various. It will take long to alter the perception of individuals ab out The Production Department Area At Privalia as a business selling healthy and nutritious items.
Opportunities
• Introducing more health related items allows the business to catch the market in which consumers are rather mindful about health.
• Developing nations like India and China has largest markets worldwide. For this reason broadening the market towards developing nations can improve the The Production Department Area At Privalia service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the variety of The Production Department Area At Privalia customers. Teachers can suggest their students to acquire The Production Department Area At Privalia items.
Threats
• Economic instability in nations, which are the potential markets for The Production Department Area At Privalia, can create a number of issues for The Production Department Area At Privalia.
• Shifting of products from typical to much healthier, leads to extra costs and can lead to decline business's profit margins.
• As The Production Department Area At Privalia has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with particular problems.
Exhibit F: SWOT Analysis
