The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Suppliers Manage Your Customers has an experience of about 140 years, making it possible for business to much better carry out, in various situations.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Drink Market.
• Suppliers Manage Your Customers has more than 2000 brand names, which increase the circle of its target customers. These brands include infant foods, animal food, confectionary items, beverages and so on. Famous brand names of Suppliers Manage Your Customers include; Maggi, Kit-Kat, Nescafe, etc.
• Suppliers Manage Your Customers has big amount of costs on R&D as compare to its competitors, making the business to introduce more innovative and healthy products. This development provides the company a high competitive position in long run.
• After adopting its NHW Method, the company has done large quantity of mergers and acquisitions which increase the sales development and improve market position of Suppliers Manage Your Customers.
• Suppliers Manage Your Customers is a well-known brand name with high customer's loyalty and brand recall. This brand name commitment of consumers increases the opportunities of simple market adoption of different new brand names of Suppliers Manage Your Customers.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza organisation can provide a negative signal to Suppliers Manage Your Customers clients about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the business's investment in NHW Method are quite various. It will take long to alter the perception of individuals ab out Suppliers Manage Your Customers as a company offering healthy and healthy products.
Opportunities
• Presenting more health related products enables the business to capture the market in which consumers are rather conscious about health.
• Developing nations like India and China has largest markets on the planet. Broadening the market towards establishing countries can enhance the Suppliers Manage Your Customers business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Suppliers Manage Your Customers consumers. For example, teachers can advise their trainees to buy Suppliers Manage Your Customers products.
Threats
• Financial instability in countries, which are the potential markets for Suppliers Manage Your Customers, can create a number of concerns for Suppliers Manage Your Customers.
• Shifting of items from regular to much healthier, results in additional expenses and can cause decline company's profit margins.
• As Suppliers Manage Your Customers has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to face specific issues.
Exhibit F: SWOT Analysis
