The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Striker Corporation has an experience of about 140 years, enabling company to much better carry out, in various situations.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Drink Market.
• Striker Corporation has more than 2000 brand names, which increase the circle of its target customers. Famous brands of Striker Corporation include; Maggi, Kit-Kat, Nescafe, etc.
• Striker Corporation has large amount of spending on R&D as compare to its competitors, making the company business launch release innovative ingenious nutritious products.
• After adopting its NHW Technique, the business has done large quantity of mergers and acquisitions which increase the sales growth and improve market position of Striker Corporation.
• Striker Corporation is a popular brand name with high customer's commitment and brand name recall. This brand name loyalty of customers increases the possibilities of easy market adoption of numerous new brand names of Striker Corporation.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza business can offer a negative signal to Striker Corporation clients about their compromise over their core competency of healthier foods.
• The development I sales as compare to the business's investment in NHW Method are rather different. It will take long to change the understanding of individuals ab out Striker Corporation as a company selling healthy and healthy products.
Opportunities
• Presenting more health associated products makes it possible for the company to catch the market in which customers are quite mindful about health.
• Developing countries like India and China has largest markets in the world. Expanding the market towards developing nations can improve the Striker Corporation organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the variety of Striker Corporation consumers. Instructors can suggest their trainees to buy Striker Corporation products.
Threats
• Economic instability in nations, which are the prospective markets for Striker Corporation, can produce a number of concerns for Striker Corporation.
• Shifting of products from regular to healthier, results in extra expenses and can result in decrease company's earnings margins.
• As Striker Corporation has a complex supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with certain problems.
Exhibit F: SWOT Analysis
