With the deep analysis of the above options, it is suggested that the business needs to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not just present new and innovative items in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share costs also, as investors want to invest more in business with considerable R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Technique can be carried out successfully by establishing certain short term as well as long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Square Inc Financing A Unicorn should carry out numerous activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which produce the majority of its profits.
• Evaluate the current target market along with the marketplace section which is not consist of in the company's circle.
• Analyze the present financial data to measure the quantity that needs to be invested in the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the want early revenues (dividend). It would let the business to know that just how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has possible experience to handle. Acquire most favorable organizations with a strong dedication to health, to develop the consumer's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Square Inc Financing A Unicorn values and vision and to avoid possible danger of sunk cost.
Long Term Plan (1-10 years)
• Acquire companies with health along with taste aspect, as the base for the Square Inc Financing A Unicorn as a company producing healthy products has been developed under midterm strategy and now the business could move towards taste element also to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct new products.
