The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Six Basics For General Managers has an experience of about 140 years, making it possible for business to better carry out, in various situations.
• Nestlé's has presence in about 86 nations, making it a global leader in Food and Drink Market.
• Six Basics For General Managers has more than 2000 brands, which increase the circle of its target consumers. Famous brands of Six Basics For General Managers include; Maggi, Kit-Kat, Nescafe, etc.
• Six Basics For General Managers has large big of spending costs R&D as compare to its competitorsRivals making the company to launch release innovative and nutritious products.
• After adopting its NHW Technique, the company has done large quantity of mergers and acquisitions which increase the sales development and improve market position of Six Basics For General Managers.
• Six Basics For General Managers is a popular brand with high consumer's loyalty and brand recall. This brand name loyalty of consumers increases the opportunities of simple market adoption of different new brand names of Six Basics For General Managers.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza company can give a negative signal to Six Basics For General Managers customers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Strategy are quite different. It will take long to change the understanding of people ab out Six Basics For General Managers as a business offering healthy and nutritious products.
Opportunities
• Introducing more health associated items enables the business to record the marketplace in which customers are quite mindful about health.
• Developing countries like India and China has biggest markets on the planet. Hence broadening the market towards establishing nations can enhance the Six Basics For General Managers business by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the number of Six Basics For General Managers consumers. Teachers can suggest their students to acquire Six Basics For General Managers items.
Threats
• Financial instability in nations, which are the potential markets for Six Basics For General Managers, can create several problems for Six Basics For General Managers.
• Shifting of items from regular to healthier, leads to additional costs and can lead to decrease business's profit margins.
• As Six Basics For General Managers has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to deal with specific issues.
Exhibit F: SWOT Analysis
