The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Shouldice Hospital Limited has an experience of about 140 years, allowing business to better carry out, in various circumstances.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Drink Market.
• Shouldice Hospital Limited has more than 2000 brands, which increase the circle of its target consumers. These brand names include baby foods, pet food, confectionary items, drinks and so on. Famous brand names of Shouldice Hospital Limited consist of; Maggi, Kit-Kat, Nescafe, etc.
• Shouldice Hospital Limited has large amount of costs on R&D as compare to its rivals, making the company to introduce more innovative and nutritious products. This development offers the business a high competitive position in long term.
• After embracing its NHW Strategy, the company has done large amount of mergers and acquisitions which increase the sales development and enhance market position of Shouldice Hospital Limited.
• Shouldice Hospital Limited is a popular brand with high customer's commitment and brand name recall. This brand loyalty of customers increases the opportunities of simple market adoption of various brand-new brand names of Shouldice Hospital Limited.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza service can offer an unfavorable signal to Shouldice Hospital Limited consumers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the business's investment in NHW Technique are rather different. It will take long to alter the perception of people ab out Shouldice Hospital Limited as a business selling healthy and nutritious items.
Opportunities
• Introducing more health associated products allows the business to capture the market in which consumers are quite conscious about health.
• Developing countries like India and China has largest markets worldwide. For this reason expanding the market towards developing countries can boost the Shouldice Hospital Limited organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the variety of Shouldice Hospital Limited customers. Instructors can recommend their students to purchase Shouldice Hospital Limited products.
Threats
• Economic instability in countries, which are the possible markets for Shouldice Hospital Limited, can develop a number of issues for Shouldice Hospital Limited.
• Shifting of products from typical to much healthier, leads to extra expenses and can lead to decline company's earnings margins.
• As Shouldice Hospital Limited has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with particular problems.
Exhibit F: SWOT Analysis
