The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Service Factory has an experience of about 140 years, enabling business to better perform, in numerous circumstances.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Beverage Market.
• Service Factory has more than 2000 brand names, which increase the circle of its target customers. These brand names include child foods, pet food, confectionary items, beverages etc. Famous brand names of Service Factory include; Maggi, Kit-Kat, Nescafe, and so on
• Service Factory has large amount of costs on R&D as compare to its competitors, making the company to launch more innovative and nutritious items. This innovation provides the business a high competitive position in long run.
• After embracing its NHW Strategy, the business has done big quantity of mergers and acquisitions which increase the sales growth and improve market position of Service Factory.
• Service Factory is a widely known brand name with high customer's commitment and brand name recall. This brand loyalty of consumers increases the possibilities of easy market adoption of numerous brand-new brands of Service Factory.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza service can offer a negative signal to Service Factory customers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the company's investment in NHW Method are rather various. It will take long to alter the perception of individuals ab out Service Factory as a company offering healthy and healthy items.
Opportunities
• Introducing more health associated items makes it possible for the company to catch the marketplace in which customers are quite mindful about health.
• Developing countries like India and China has biggest markets on the planet. For this reason broadening the market towards establishing nations can boost the Service Factory business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of Service Factory consumers. Teachers can advise their trainees to purchase Service Factory products.
Threats
• Economic instability in countries, which are the possible markets for Service Factory, can develop several issues for Service Factory.
• Shifting of products from normal to healthier, results in extra expenses and can cause decrease company's profit margins.
• As Service Factory has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to deal with certain issues.
Exhibit F: SWOT Analysis
