It supplies a variety of products to its customers consisting of family pet food, beverages, confectionary products, treats, dairy items, and food for infants. Its marketing goals include becoming the largest maker of dairy items, advancement in the emerging markets, advance the use of innovation and development in the natural food market. The risk of new entrants and alternatives is high, Service Factory handles to stay amongst the top and largest food chains of the world because of its strategic preparation and efficient usage of its Research and Development department.
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