The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Second Cup has an experience of about 140 years, allowing company to better perform, in different situations.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Drink Market.
• Second Cup has more than 2000 brand names, which increase the circle of its target consumers. These brand names consist of baby foods, pet food, confectionary products, drinks and so on. Famous brands of Second Cup consist of; Maggi, Kit-Kat, Nescafe, etc.
• Second Cup has big quantity of costs on R&D as compare to its rivals, making the company to introduce more innovative and healthy products. This development offers the business a high competitive position in long run.
• After embracing its NHW Technique, the company has actually done big amount of mergers and acquisitions which increase the sales development and improve market position of Second Cup.
• Second Cup is a well-known brand with high customer's commitment and brand name recall. This brand loyalty of customers increases the chances of easy market adoption of different brand-new brand names of Second Cup.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza business can offer an unfavorable signal to Second Cup consumers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Technique are quite various. It will take long to change the perception of individuals ab out Second Cup as a business offering healthy and healthy products.
Opportunities
• Introducing more health associated items enables the business to record the marketplace in which consumers are quite mindful about health.
• Developing nations like India and China has biggest markets worldwide. For this reason broadening the marketplace towards developing nations can enhance the Second Cup organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the variety of Second Cup consumers. Teachers can recommend their students to buy Second Cup items.
Threats
• Economic instability in countries, which are the potential markets for Second Cup, can produce numerous problems for Second Cup.
• Shifting of items from typical to much healthier, causes extra expenses and can lead to decrease company's profit margins.
• As Second Cup has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to face particular issues.
Exhibit F: SWOT Analysis
