The analysis utilized to measure the position of company in the market is done by using PESTLE analysis, given up Display A. Second Cup works under the guidelines and guidelines directed by federal government and food authority. The company is more focused on its services and products to ensure about the product quality and safety. This analysis will help in understanding environment of external market in the worldwide food and drink industries. (Parera, 2017).
Political.
The political impact on the business is greatly affected by the government laws and policies. The company needs to meet its requirements provided by federal government otherwise it needs to pay fine. Second Cup is considerably supported by Federal government to meet all the criteria of requirements like acts of health and safety. In efforts to make good food, Second Cup is altering the standards of food and beverage manufacturing. This might cause the violation of governmental rules and policies.
Economic.
Initiation of business where the capital earnings of each private matters for the increased net sale as this differs country-to-country. The economy of the Second Cup Company in U.S. is growing year by year with variable products launch particularly focusing on the nutritional food for infants.
Social.
The social environment keeps altering with regard to time like the mindset of the customer as well as their lifestyles. Any product or service of any company can not be successful up until the company is not concerned about the living system of the consumer. Second Cup is taking measures to satisfy its objectives as the world is in search of healthy and tasty food.
Technological.
In the development of service, strategic measures are somewhat compulsory. Second Cup is among the top popular international firm and by time it buys various departments to take its products to new level. Second Cup is spending more on its R&D to make its items much healthier and nutritious offering consumers with health benefits.
Legal.
There is no such effect of legal factors of Second Cup as it is more concerned over its laws and policies.
Environmental.
Second Cup, in regards to ecological effect is devoted to work in environment-friendly environment with conservation of the natural deposits and energy. As due to the production of larger variety of products there might be a danger if the resources used are recyclable or not.
Exhibit A: PESTEL Analysis
