The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Qvc Inc has an experience of about 140 years, enabling business to much better perform, in numerous situations.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Drink Market.
• Qvc Inc has more than 2000 brand names, which increase the circle of its target consumers. Famous brands of Qvc Inc consist of; Maggi, Kit-Kat, Nescafe, etc.
• Qvc Inc has large big of spending costs R&D as compare to its competitorsRivals making the company business launch introduce innovative ingenious nutritious healthy.
• After adopting its NHW Method, the company has done large amount of mergers and acquisitions which increase the sales development and enhance market position of Qvc Inc.
• Qvc Inc is a widely known brand with high customer's commitment and brand name recall. This brand name loyalty of customers increases the chances of easy market adoption of different new brand names of Qvc Inc.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza business can give an unfavorable signal to Qvc Inc consumers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's investment in NHW Technique are rather various. It will take long to change the perception of people ab out Qvc Inc as a company offering healthy and nutritious items.
Opportunities
• Presenting more health associated products allows the business to record the marketplace in which customers are quite mindful about health.
• Developing countries like India and China has largest markets worldwide. Hence broadening the market towards establishing nations can boost the Qvc Inc organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the variety of Qvc Inc customers. Instructors can suggest their trainees to purchase Qvc Inc items.
Threats
• Financial instability in countries, which are the potential markets for Qvc Inc, can produce a number of problems for Qvc Inc.
• Shifting of products from normal to healthier, causes additional expenses and can result in decline company's revenue margins.
• As Qvc Inc has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to deal with certain issues.
Exhibit F: SWOT Analysis
