With the deep analysis of the above options, it is advised that the company ought to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not only present brand-new and innovative products in the market it would likewise reduce the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share rates also, as investors are willing to invest more in companies with considerable R&D spending and boost in the total worth of the company.
Action and implementation Strategy
Strategy can be implemented successfully by establishing certain short term along with long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Protection Of Intellectual Property In The United States should perform different activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which create most of its revenue.
• Evaluate the present target audience along with the marketplace section which is not consist of in the company's circle.
• Analyze the existing financial information to determine the amount that must be spent on the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to know that just how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has possible experience to deal with. Obtain most beneficial organizations with a strong dedication to health, to construct the consumer's understandings in the best direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Protection Of Intellectual Property In The United States values and vision and to avoid prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste element, as the base for the Protection Of Intellectual Property In The United States as a company producing healthy products has actually been developed under midterm plan and now the business could move towards taste factor also to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new items.
