The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Procter Gamble In Eastern Europe B has an experience of about 140 years, enabling business to much better perform, in numerous scenarios.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Drink Industry.
• Procter Gamble In Eastern Europe B has more than 2000 brand names, which increase the circle of its target customers. These brands include baby foods, family pet food, confectionary products, drinks and so on. Famous brands of Procter Gamble In Eastern Europe B include; Maggi, Kit-Kat, Nescafe, etc.
• Procter Gamble In Eastern Europe B has big quantity of spending on R&D as compare to its rivals, making the business to release more innovative and healthy products. This innovation supplies the business a high competitive position in long run.
• After embracing its NHW Method, the business has actually done large amount of mergers and acquisitions which increase the sales development and enhance market position of Procter Gamble In Eastern Europe B.
• Procter Gamble In Eastern Europe B is a widely known brand name with high consumer's loyalty and brand recall. This brand loyalty of customers increases the chances of simple market adoption of numerous new brands of Procter Gamble In Eastern Europe B.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza service can offer an unfavorable signal to Procter Gamble In Eastern Europe B customers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the business's investment in NHW Strategy are quite various. It will take long to alter the understanding of individuals ab out Procter Gamble In Eastern Europe B as a company offering healthy and nutritious products.
Opportunities
• Introducing more health related products enables the business to catch the market in which consumers are rather mindful about health.
• Developing countries like India and China has largest markets in the world. Thus broadening the marketplace towards establishing nations can increase the Procter Gamble In Eastern Europe B organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the number of Procter Gamble In Eastern Europe B consumers. Instructors can suggest their trainees to purchase Procter Gamble In Eastern Europe B products.
Threats
• Economic instability in countries, which are the prospective markets for Procter Gamble In Eastern Europe B, can develop several concerns for Procter Gamble In Eastern Europe B.
• Shifting of products from typical to much healthier, leads to additional expenses and can result in decline company's revenue margins.
• As Procter Gamble In Eastern Europe B has a complicated supply chain, therefore failure of any of the level of supply chain can lead the business to face specific issues.
Exhibit F: SWOT Analysis
