With the deep analysis of the above options, it is advised that the business needs to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not only present new and ingenious products in the market it would also reduce the high expenses on R&D under alternative 2 and increase the earnings margins. It would allow the business to increase its share costs also, as financiers want to invest more in business with significant R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be implemented effectively by developing certain short term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Procter Gamble In Eastern Europe B must perform different activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which produce most of its revenue.
• Evaluate the current target market as well as the marketplace section which is not include in the business's circle.
• Examine the current financial information to determine the quantity that needs to be invested in the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the business to understand that just how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has possible experience to handle. Obtain most beneficial organizations with a strong commitment to health, to develop the customer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Procter Gamble In Eastern Europe B values and vision and to prevent possible risk of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health as well as taste factor, as the base for the Procter Gamble In Eastern Europe B as a business producing healthy products has been built under midterm strategy and now the company could move towards taste element also to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new items.
