The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Precedent Study has an experience of about 140 years, allowing business to better perform, in various scenarios.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Beverage Industry.
• Precedent Study has more than 2000 brand names, which increase the circle of its target consumers. These brand names include child foods, animal food, confectionary products, drinks etc. Famous brands of Precedent Study consist of; Maggi, Kit-Kat, Nescafe, etc.
• Precedent Study has big quantity of spending on R&D as compare to its rivals, making the business to launch more ingenious and healthy items. This development provides the company a high competitive position in long term.
• After embracing its NHW Technique, the business has actually done large quantity of mergers and acquisitions which increase the sales growth and enhance market position of Precedent Study.
• Precedent Study is a well-known brand name with high consumer's commitment and brand name recall. This brand name commitment of customers increases the chances of simple market adoption of various brand-new brand names of Precedent Study.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza organisation can give a negative signal to Precedent Study clients about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Strategy are rather different. It will take long to change the perception of individuals ab out Precedent Study as a company offering healthy and nutritious products.
Opportunities
• Introducing more health associated products allows the company to record the marketplace in which customers are rather conscious about health.
• Developing countries like India and China has biggest markets in the world. Expanding the market towards developing nations can improve the Precedent Study company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the variety of Precedent Study customers. For instance, teachers can advise their students to purchase Precedent Study items.
Threats
• Economic instability in countries, which are the possible markets for Precedent Study, can produce numerous concerns for Precedent Study.
• Shifting of products from typical to healthier, results in extra costs and can result in decline business's earnings margins.
• As Precedent Study has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to face specific issues.
Exhibit F: SWOT Analysis
