The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Planting For A Global Harvest has an experience of about 140 years, making it possible for company to better carry out, in various scenarios.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Drink Industry.
• Planting For A Global Harvest has more than 2000 brand names, which increase the circle of its target consumers. These brand names include child foods, family pet food, confectionary products, drinks and so on. Famous brands of Planting For A Global Harvest include; Maggi, Kit-Kat, Nescafe, and so on
• Planting For A Global Harvest has large amount of costs on R&D as compare to its competitors, making the company to release more innovative and healthy products. This innovation offers the business a high competitive position in long run.
• After adopting its NHW Technique, the company has done big quantity of mergers and acquisitions which increase the sales growth and improve market position of Planting For A Global Harvest.
• Planting For A Global Harvest is a popular brand with high customer's commitment and brand name recall. This brand name loyalty of consumers increases the possibilities of easy market adoption of various new brand names of Planting For A Global Harvest.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza organisation can offer a negative signal to Planting For A Global Harvest consumers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Strategy are quite various. It will take long to alter the perception of people ab out Planting For A Global Harvest as a business offering healthy and nutritious items.
Opportunities
• Presenting more health related items makes it possible for the business to catch the market in which customers are quite conscious about health.
• Developing nations like India and China has largest markets on the planet. Broadening the market towards developing nations can enhance the Planting For A Global Harvest company by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the number of Planting For A Global Harvest customers. Teachers can suggest their students to purchase Planting For A Global Harvest products.
Threats
• Economic instability in countries, which are the potential markets for Planting For A Global Harvest, can develop numerous issues for Planting For A Global Harvest.
• Shifting of products from typical to much healthier, results in extra expenses and can lead to decrease company's profit margins.
• As Planting For A Global Harvest has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with particular problems.
Exhibit F: SWOT Analysis
