With the deep analysis of the above options, it is advised that the company needs to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not just present new and innovative products in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share rates as well, as financiers want to invest more in business with significant R&D spending and boost in the total worth of the business.
Action and implementation Strategy
Method can be executed successfully by establishing particular short term along with long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Planting For A Global Harvest must carry out various activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which create the majority of its earnings.
• Analyze the present target audience as well as the market sector which is not include in the company's circle.
• Analyze the existing financial data to determine the quantity that needs to be invested in the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to understand that just how much quantity needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has potential experience to handle. Obtain most beneficial companies with a strong dedication to health, to develop the customer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Planting For A Global Harvest worths and vision and to prevent potential risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste factor, as the base for the Planting For A Global Harvest as a company producing healthy products has actually been developed under midterm plan and now the business could move towards taste aspect also to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new items.
