The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Patidar Exports Private Limited has an experience of about 140 years, allowing company to better carry out, in various situations.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Drink Market.
• Patidar Exports Private Limited has more than 2000 brand names, which increase the circle of its target consumers. These brands include infant foods, pet food, confectionary products, drinks and so on. Famous brand names of Patidar Exports Private Limited include; Maggi, Kit-Kat, Nescafe, and so on
• Patidar Exports Private Limited has large amount of spending on R&D as compare to its competitors, making the business to introduce more ingenious and healthy items. This development provides the company a high competitive position in long term.
• After embracing its NHW Technique, the business has done large quantity of mergers and acquisitions which increase the sales growth and enhance market position of Patidar Exports Private Limited.
• Patidar Exports Private Limited is a widely known brand name with high consumer's loyalty and brand recall. This brand commitment of consumers increases the possibilities of simple market adoption of different new brand names of Patidar Exports Private Limited.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza service can offer a negative signal to Patidar Exports Private Limited customers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the business's investment in NHW Strategy are quite various. It will take long to alter the perception of people ab out Patidar Exports Private Limited as a company selling healthy and nutritious items.
Opportunities
• Introducing more health associated products makes it possible for the company to record the market in which customers are quite conscious about health.
• Developing countries like India and China has largest markets in the world. For this reason broadening the market towards establishing nations can improve the Patidar Exports Private Limited service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the number of Patidar Exports Private Limited customers. For instance, instructors can advise their trainees to purchase Patidar Exports Private Limited items.
Threats
• Economic instability in countries, which are the potential markets for Patidar Exports Private Limited, can create several issues for Patidar Exports Private Limited.
• Shifting of products from typical to much healthier, leads to additional costs and can cause decline business's profit margins.
• As Patidar Exports Private Limited has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to face specific issues.
Exhibit F: SWOT Analysis
