With the deep analysis of the above options, it is recommended that the company needs to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not just present brand-new and innovative items in the market it would also decrease the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share prices also, as investors are willing to invest more in business with significant R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Method can be executed effectively by developing certain short term as well as long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Patidar Exports Private Limited ought to carry out various activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which create the majority of its revenue.
• Examine the present target audience in addition to the market segment which is not consist of in the company's circle.
• Evaluate the existing financial information to measure the quantity that needs to be spent on the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early profits (dividend). It would let the company to know that how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has potential experience to handle. Acquire most favorable organizations with a strong dedication to health, to develop the consumer's understandings in the best direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Patidar Exports Private Limited worths and vision and to avoid possible threat of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste factor, as the base for the Patidar Exports Private Limited as a company producing healthy products has been constructed under midterm plan and now the company might move towards taste factor too to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new products.
