The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Paint Pen Inc has an experience of about 140 years, allowing business to better perform, in numerous circumstances.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Beverage Market.
• Paint Pen Inc has more than 2000 brand names, which increase the circle of its target consumers. These brand names include infant foods, animal food, confectionary products, beverages etc. Famous brands of Paint Pen Inc consist of; Maggi, Kit-Kat, Nescafe, etc.
• Paint Pen Inc has large amount of spending on R&D as compare to its competitors, making the business to launch more innovative and nutritious products. This innovation supplies the company a high competitive position in long term.
• After embracing its NHW Technique, the business has actually done big amount of mergers and acquisitions which increase the sales development and enhance market position of Paint Pen Inc.
• Paint Pen Inc is a popular brand with high consumer's commitment and brand name recall. This brand loyalty of customers increases the chances of easy market adoption of numerous brand-new brand names of Paint Pen Inc.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza business can provide a negative signal to Paint Pen Inc consumers about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the company's financial investment in NHW Technique are rather different. It will take long to alter the understanding of people ab out Paint Pen Inc as a company offering healthy and nutritious products.
Opportunities
• Presenting more health related items makes it possible for the business to capture the marketplace in which customers are rather conscious about health.
• Developing countries like India and China has largest markets in the world. Hence broadening the market towards developing countries can enhance the Paint Pen Inc business by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the number of Paint Pen Inc customers. For instance, teachers can suggest their trainees to purchase Paint Pen Inc products.
Threats
• Economic instability in countries, which are the possible markets for Paint Pen Inc, can create a number of issues for Paint Pen Inc.
• Shifting of products from normal to healthier, leads to additional costs and can cause decrease business's revenue margins.
• As Paint Pen Inc has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to deal with particular problems.
Exhibit F: SWOT Analysis
