With the deep analysis of the above options, it is recommended that the business should pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not just present brand-new and innovative items in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share prices as well, as financiers are willing to invest more in companies with significant R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Technique can be implemented effectively by establishing certain short-term in addition to long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Outstanding Outsider And The Fumbling Family must perform numerous activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which create most of its earnings.
• Examine the existing target audience in addition to the marketplace sector which is not include in the business's circle.
• Examine the existing financial data to measure the quantity that should be spent on the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the want early revenues (dividend). It would let the company to know that just how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has potential experience to deal with. Get most beneficial companies with a strong dedication to health, to build the consumer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Outstanding Outsider And The Fumbling Family values and vision and to avoid potential risk of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health in addition to taste aspect, as the base for the Outstanding Outsider And The Fumbling Family as a company producing healthy products has actually been constructed under midterm plan and now the company could move towards taste factor as well to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new products.
