With the deep analysis of the above options, it is suggested that the business needs to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not only present new and innovative products in the market it would also minimize the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share prices too, as financiers want to invest more in companies with significant R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Technique can be implemented efficiently by developing specific short-term along with long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Origin Of Strategy must carry out various activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which create most of its profits.
• Examine the existing target audience along with the market segment which is not consist of in the business's circle.
• Analyze the present financial information to determine the amount that ought to be spent on the R&D and acquisitions.
• Examine the prospective financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early earnings (dividend). It would let the business to understand that how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has prospective experience to handle. Get most favorable companies with a strong dedication to health, to develop the client's understandings in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Origin Of Strategy worths and vision and to prevent prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health along with taste factor, as the base for the Origin Of Strategy as a business producing healthy products has been developed under midterm plan and now the business could move towards taste aspect too to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new products.
