With the deep analysis of the above alternatives, it is suggested that the business must pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not only present new and ingenious products in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share rates as well, as investors want to invest more in companies with substantial R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Method can be executed effectively by establishing particular short-term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Organizational Change At Andersen Consulting Emeai should perform different activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which generate the majority of its earnings.
• Examine the existing target market as well as the market section which is not include in the business's circle.
• Examine the existing financial information to determine the quantity that needs to be invested in the R&D and acquisitions.
• Analyze the prospective financiers and their nature, i.e. do they desire long term benefits (capital gain), or the want early earnings (dividend). It would let the business to understand that how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has potential experience to handle. Obtain most beneficial companies with a strong dedication to health, to construct the client's perceptions in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Organizational Change At Andersen Consulting Emeai values and vision and to avoid prospective risk of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health along with taste element, as the base for the Organizational Change At Andersen Consulting Emeai as a company producing healthy products has actually been built under midterm plan and now the business could move towards taste aspect as well to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new products.
