With the deep analysis of the above alternatives, it is recommended that the business must select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not only present brand-new and ingenious items in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share prices too, as investors are willing to invest more in companies with significant R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be executed effectively by developing specific short term as well as long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Now Multiply It All By Culture Service Excellence As A Product Of Organizational Design And Culture need to perform different activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which create most of its profits.
• Evaluate the current target audience along with the marketplace section which is not consist of in the company's circle.
• Examine the current financial data to measure the quantity that should be spent on the R&D and acquisitions.
• Examine the prospective financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the company to understand that how much quantity should be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has prospective experience to deal with. Get most beneficial companies with a strong commitment to health, to build the client's perceptions in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Now Multiply It All By Culture Service Excellence As A Product Of Organizational Design And Culture values and vision and to prevent potential risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health as well as taste element, as the base for the Now Multiply It All By Culture Service Excellence As A Product Of Organizational Design And Culture as a company producing healthy items has been built under midterm strategy and now the business could move towards taste aspect too to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new items.
