With the deep analysis of the above alternatives, it is advised that the company should pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not just present new and ingenious items in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share costs also, as investors want to invest more in business with considerable R&D spending and boost in the overall worth of the company.
Action and implementation Strategy
Technique can be implemented efficiently by establishing specific short term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Normative Foundations Of Business need to perform different activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which generate the majority of its earnings.
• Examine the present target market as well as the marketplace sector which is not include in the company's circle.
• Evaluate the present financial information to measure the quantity that must be spent on the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early profits (dividend). It would let the business to know that how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has potential experience to handle. Acquire most beneficial companies with a strong dedication to health, to develop the client's perceptions in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Normative Foundations Of Business worths and vision and to avoid possible threat of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste factor, as the base for the Normative Foundations Of Business as a company producing healthy products has been constructed under midterm plan and now the business could move towards taste element too to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new items.
