The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Display F.
Strengths
• New Product Development Map has an experience of about 140 years, making it possible for business to better carry out, in various circumstances.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Beverage Industry.
• New Product Development Map has more than 2000 brands, which increase the circle of its target customers. Famous brands of New Product Development Map include; Maggi, Kit-Kat, Nescafe, etc.
• New Product Development Map has large big of spending on R&D as compare to its competitors, making the company business launch introduce innovative and nutritious healthyItems
• After embracing its NHW Technique, the business has actually done large quantity of mergers and acquisitions which increase the sales development and enhance market position of New Product Development Map.
• New Product Development Map is a widely known brand with high consumer's loyalty and brand name recall. This brand commitment of consumers increases the chances of simple market adoption of different brand-new brand names of New Product Development Map.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza company can give a negative signal to New Product Development Map customers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the business's investment in NHW Strategy are rather different. It will take long to change the perception of individuals ab out New Product Development Map as a business offering healthy and healthy products.
Opportunities
• Introducing more health associated items allows the business to capture the marketplace in which customers are quite mindful about health.
• Developing nations like India and China has largest markets worldwide. Hence broadening the market towards establishing nations can improve the New Product Development Map service by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the variety of New Product Development Map consumers. Instructors can recommend their trainees to buy New Product Development Map items.
Threats
• Financial instability in countries, which are the possible markets for New Product Development Map, can produce a number of concerns for New Product Development Map.
• Shifting of items from regular to much healthier, results in additional costs and can cause decrease company's earnings margins.
• As New Product Development Map has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to face certain problems.
Exhibit F: SWOT Analysis
