With the deep analysis of the above options, it is advised that the company ought to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the business to not only present new and ingenious items in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share rates as well, as financiers are willing to invest more in companies with considerable R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Strategy can be executed efficiently by establishing certain short-term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy New Managerial Work should carry out various activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which create the majority of its revenue.
• Evaluate the existing target market as well as the marketplace segment which is not consist of in the company's circle.
• Evaluate the existing financial data to determine the amount that ought to be invested in the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early revenues (dividend). It would let the business to understand that how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has prospective experience to deal with. Get most favorable organizations with a strong commitment to health, to develop the consumer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about New Managerial Work worths and vision and to prevent possible danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health in addition to taste aspect, as the base for the New Managerial Work as a company producing healthy items has been built under midterm strategy and now the business might move towards taste factor too to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new products.
