The VRIO analysis of Mothers Work Business is a broad range analysis supplying the company with a chance to get a feasible competitive benefit versus its competitors in the food and beverage industry, summed up in Exhibit I.
Valuable
The resources utilized by the Mothers Work company are valuable for the company or not. Such as the resources like financing, personnels, management of operations and experts in marketing. This are some of the key valuable factors of for the recognition of competitive advantage.
Rare
The valuable resources utilized by Mothers Work are even uncommon or pricey. If these resources are commonly found that it would be easier for the rivals and the brand-new competitors in the industry to easily relocate competitors.
Imitation
The replica process is pricey for the rivals of Mothers Work Company. It can be done just in 2 various strategies i.e. product duplication which is produced and produced by Mothers Work Company and introducing of the alternative of the items with switching cost. This increases the hazard of interruption to the current structure of the industry.
Organization
This component of VRIO analysis deals with the compatibility of the company to position in the market making productive usage of its important resources which are hard to imitate. Frequently, the development of management is completely based on the company's execution method and group. Therefore, this polishes the abilities of the firm by time based upon the decisions made by firm for the development of its strategic capitals.
Exhibit I: VRIO Analysis
