The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Mothers Work has an experience of about 140 years, allowing company to much better perform, in different circumstances.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Drink Industry.
• Mothers Work has more than 2000 brands, which increase the circle of its target consumers. Famous brands of Mothers Work include; Maggi, Kit-Kat, Nescafe, and so on
• Mothers Work has large big of spending costs R&D as compare to its competitorsRivals making the company business launch release innovative ingenious nutritious healthy.
• After embracing its NHW Strategy, the company has done big quantity of mergers and acquisitions which increase the sales development and enhance market position of Mothers Work.
• Mothers Work is a popular brand name with high customer's loyalty and brand recall. This brand name commitment of consumers increases the opportunities of easy market adoption of numerous brand-new brands of Mothers Work.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza business can provide a negative signal to Mothers Work consumers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Method are rather different. It will take long to alter the understanding of people ab out Mothers Work as a business selling healthy and nutritious items.
Opportunities
• Presenting more health associated items enables the business to record the market in which consumers are quite conscious about health.
• Developing nations like India and China has biggest markets on the planet. Broadening the market towards developing nations can improve the Mothers Work company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Mothers Work customers. Instructors can suggest their trainees to buy Mothers Work products.
Threats
• Financial instability in nations, which are the potential markets for Mothers Work, can produce several issues for Mothers Work.
• Shifting of items from regular to healthier, leads to additional expenses and can cause decrease company's earnings margins.
• As Mothers Work has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to face particular issues.
Exhibit F: SWOT Analysis
