The analysis used to determine the position of business in the market is done by utilizing PESTLE analysis, given in Exhibition A. Mothers Work works under the rules and regulations directed by federal government and food authority. The company is more concentrated on its services and products to ensure about the product quality and safety. This analysis will help in comprehending environment of external market in the international food and drink industries. (Parera, 2017).
Political.
The political impact on the business is significantly affected by the government laws and guidelines. The business has to satisfy its requirements provided by government otherwise it needs to pay fine. Mothers Work is significantly supported by Government to satisfy all the criteria of requirements like acts of health and safety. In efforts to make good food, Mothers Work is altering the requirements of food and beverage manufacturing. This may cause the offense of governmental guidelines and policies.
Economic.
Initiation of business where the capital income of each specific matters for the increased net sale as this varies country-to-country. The economy of the Mothers Work Company in U.S. is growing year by year with variable products launch specifically concentrating on the dietary food for infants.
Social.
The social environment keeps changing with respect to time like the attitude of the consumer along with their lifestyles. Any product and services of any business can not succeed up until the business is not worried about the living system of the consumer. Mothers Work is taking steps to meet its objectives as the world is in search of healthy and yummy food.
Technological.
In the development of organisation, strategic steps are rather mandatory. Mothers Work is among the top famous international company and by time it purchases different departments to take its items to brand-new level. Mothers Work is investing more on its R&D to make its products healthier and healthy providing consumers with health advantages.
Legal.
There is no such impact of legal factors of Mothers Work as it is more concerned over its laws and policies.
Environmental.
Mothers Work, in regards to ecological impact is dedicated to operate in environment-friendly environment with preservation of the natural deposits and energy. As due to the manufacturing of bigger variety of products there might be a danger if the resources utilized are recyclable or not.
Exhibit A: PESTEL Analysis
